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Small Business Online Marketing for Independent Professionals and Small Business Owners

Tools

As a professional Online Marketer, I use many tools to make my job easier.

Some tools are for automation while others are simply to facilitate a few tasks. Listed below are the tools and resources that I used to make each video series and that I use on a daily basis.

Common Tools (used for all videos):

For Web Page Editing - Macromedia Dreamweaver MX

For File Transfers To Website - Ipswitch WS_FTP Professional

For Screen Capture and Final Video Rendering - Camtasia Studio 7

For Blue Screen Effects and Video Overlays - Ulead VideoStudio 11

To Create Basic Text and Graphics Based Videos - Microsoft PowerPoint

To Edit Audio - Audacity

URLs by Video Series:

Insider Tips for Online Marketing:

Video 1 - Adding Facebook and Twitter To Your Website

To Add Twitter Widgets and Buttons: http://twitter.com/goodies

To Add Facebook Like Box and Comments: http://developers.facebook.com/plugins

To Create A Facebook Application: http://developers.facebook.com/setup/

To Manage Facebook Applications: http://www.facebook.com/developers/apps.php

Video 2 - Keyword Research

To identify appropriate keywords: https://adwords.google.com/select/KeywordToolExternal

Video 3 - Articles and Press Releases

To check site popularity by Traffic Rank: http://alexa.net

To install Google Toolbar to check Google Page Rank: http://www.google.com/intl/en/toolbar/ff/index.html

Increased Visibility = Increased Traffic = Increased Opportunities = Increased Sales = More Money In Your Pocket!